June 29, 2012   Malaya Business Insight CORPORATE NEWS   PLDT Alpha, PFA present FAP 2012   PLDT Alpha Enterprises has renewed its partnership with the Philippine Franchise Association (PFA) as co-presentor of Franchise Asia Philippines (FAP) 2012, Asia’s biggest and grandest 4-in-1 event  slated on July 25 to 29 at the SMX Convention Center in Pasay City.             The business management arm of the country’s largest telecommunications company, PLDT Alpha Enterprises handles relationships with top-tier enterprises in the country and is the product of the PLDT Corporate Business Group’s evolution as a premier ICT provider.             FAP 2012 is the latest evolution of the annual Philippine International Franchise Conference and Expo and last year’s milestone international event, Franchise Asia 2011, which gave the Philippines, through PFA, the honor to host the convergence of top leaders in the international franchise community, aside from registering record-breaking attendance at the International Franchise Conference and the International Franchise Expo.             Bannered by the theme “Asia to the World, the World to Asia”, FAP 2012 aims to sustain and strengthen PFA’s core mission of affirming the Philippine’s position as the Center for Franchise Development in Asia, and its role as a synergy agent for  Asian franchising.             The four integral components of this much awaited international event are: the International Franchise Conference ( July 25 and 26 ), featuring local and international franchise gurus and experts who will present the latest  trends and development in the global franchising arena; the International Franchise Expo   ( July 27-29 ), a one stop shop showcasing the best unlimited business opportunities ranging from established and successful brands- both local and international, to new and promising franchise concepts covering every sector at various investment levels , including petroleum and related business opportunities in the PetroBusiness Pavilion; the Educational Franchise Seminars, to be conducted concurrent with the Expo, serving as an excellent forum for business matching between franchisors and would-be franchisees; and the Certified Franchise Executive  (CFE) Program ( July 23 and 24), a mini- MBA course on Franchise Management to be held at the AIM  Conference Center.   -Jovy Hernandez (center), Vice President and Head, Corporate Business Group of PLDT Alpha Enterprise and Jose Magsaysay Jr, CFE (left), President and Chief Executive Officer of Cinco Corporation/ Potato Corner, and overall Chair of FAP 2012, seal their renewed partnership with a handshake at the accord signing that formalized the tie-up between the two organizations for Franchise Asia Philippines 2012. With them is Robert F. Trota, CFE (right), President of Max’s Restaurant, and Chairman of PFA.-