Potato Corner 2008 plans

This year Cinco Corporation has renewed its care of Potato Corner by putting focus on brand development. Part of this years plan is to come out with new kiosk designs and new point of purchase models. New products are on the mainstream and new sizes to increase average checks have been launched which shows positive results. Potato Corner is set to open 20 more shops within the second half of 2008.

During the second quarter of this year, 2008, Cinco Corporation engaged the services of Mansmith and Fielder's, Inc., a premier marketing consultancy group headed by Marketing Guru's Josiah Go and Dr. Ned Roberto. One of the outputs from these marketing activities, headed by Senior Marketing Partner,Weena Pineda, was the completion of the Potato Corner brand DNA. This brand DNA will now synchronize and put focus all marketing and operating activities to grow the brand and increase performance.

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Mansmith and Fielders, Inc., founded in 1989, is headed by the most multi-awarded business educator in the Philippines - Chairman and Chief Marketing Strategist, Josiah L. Go (Awardee, Ten Outstanding Young Men of the Philippines (TOYM), Ten Outstanding Young Persons of the World (TOYP), Philippine Marketing Association’s Agora, and the Association of Marketing Educators’ Lifetime Achievement Award). Our roster of consultants and speakers is comprised only of CEOs or members of top management who are successful practitioners and entrepreneurs with strong theoretical backgrounds and passion to help clients attain their KRAs. Specialist in marketing and sales training offering segmentized programs to its clientele, Mansmith and Fielders, Inc. conducts both public and in-house seminars to broad base of top 1000 corporations, both local and multinational. We also provide marketing big idea services.

Mansmith and Fielders, Inc.