June 28, 2012 BUSINESS MIRROR (page B2-4) AGRICULTURE/ COMMODITIES POTATO CORNER to launch 4 new brands this year CINCO CORPORATION, owner of Potato Corner, is launching four new brands in the country within the year that are expected to hike the company ‘s total sales by 50 percent starting 2012. Also, Cinco Corp., President Jose P. Magsaysay Jr. told the BUSINESS MIRROR that the company is now setting in motion an aggressive expansion plan in the United States, with the goal of establishing 100 additional Potato Corner outlets there in three years. “We are preparing already the business plan ( for the four new brands). After that, maybe by the end of July, we will start looking for sites and hopefully by September we will start operations. We will have proof of concept stores first, maybe one or two each, but if they succeed , we will offer them for franchise immediately.”, Magsaysay said. These new brands , he said, will all be in the food category, ranging from food carts to fast- food dine-in restaurants. For the US, Magsaysay said the company has been getting a lot of inquiries from prospective franchisees, which is why they are now building up their management and manpower capabilities to support the expansion there. Potato Corner now has eight outlets in the US and is opening about three of four more this year, he said. “We are now in the mainstream in the US and I believe Potato Corner is one of only two Filipino brands that got the clearance to set up franchise outlets in all the States in the US. We see 100 new outlets in the US in the next three years because of Franchising and Potato Corner USA will be bigger than Potato Corner Philippines,” he said. Magsaysay, who is the overall chairman of the FAP 2012 scheduled at the SMX Convention Center from July 25 to 29, said Filipino brand owners need to acquaint themselves better with franchising as it is the best tool to “achieve rapid growth or hyper growth”. Through franchising, he said Potato Corner managed to establish about 250 outlets in the Philippines, 22 outlets in Indonesia, and one each in Malaysia and Panama in its 20 years of operation. Potato Corner, he said, expects a 50-percent sales growth this year in its Philippine operations alone. -Max V. de Leon-
Potato Corner now in Facebook
http://www.facebook.com/home.php?#/group.php?gid=28526566863
Now at facebook, visit Potato Corner group and be a fan
new Potato Corner news
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Potato Corner Conquers California!
Filipino Kiosk King of French Fries will open this September at the Santa Anita Mall in Westfield, Los Angeles, USA
Another exciting news in the local scene is the forthcoming opening of Potato Corner's "THE SPUD DINER" which is set to open this November 2009 at The Columns Condominium in Makati City
no cash out business partnership plan, call 5345845/46 look for Mina
Food and Drinks Asia 2009
Visit the Food and Drinks 2009 - and Franchise Expo
http://foodanddrinksasia.com.ph/
World Trade Center, Manila
From Sept 17 to 20 2009
A one stop shop for Food & Beverage Industry! Food & Drinks Asia and Food franchising is the perfect place to see the latest food, beverage and franchising ideas and also the best opportunity for you to get contact, grow your business that will give you a competitive edge.
Food & Drinks Asia
International Exposition on Specialty Foods, Delicatessen, Confectionery, Beverages, Beers, Wines and Spirits
Food and Drinks, an international exposition of local and imported foods, delicatessen, fruit preserves, juices and concentrates, specialty foods, pasta and noodles, milk and dairy products, food additives and mixtures, flavorings, spices and condiments, chocolates and confectionery items, wines and liquors, fruit juices, canned and frozen meat products, fresh fruits and vegetables among others.
Thunder boat Regatta
Potato Corner will be selling it's world's best flavored french fries at the Thunder boat Regatta at Mission Bay in San Diego, California from September 18 to 20.
